The Halting Point

Wednesday, May 03, 2006

3D Holographic Ads. The new pop-ups of reality.

Looks like our future is about to be ruined and the company to thank for it is ProVision who have what I have to say is one of the coolest pieces of ad tech I've seen in a while. 3D holographic ads. I'm sure you're all very familiar with the Star Wars scene where Leia is projected by R2-D2 onto the table...well yeah, its like that, except it will be saying "Help me Obi-Wan Kenobi; you're my only hope....This SOS brought to you by McDonalds."

I tried to find a video link to embed but had no luck so unfortunately you will have to click on the image below or this link to view the Flash video on the company website. I'm still debating whether those are actual live shots or if the video was doctored for presentation purposes...but it does seem like it must be real since they are partnered with some pretty big companies such as Viacom and 3M among others.
3D Casino Ad3D Coke Ad

So yes, this is pretty cool, unfortunately the same people who thought pop-up ads weren't intrusive and well worth whatever backlash they drew are the same people who will be demanding that their agencies jump all over this new tech. And yes, there are plenty of cool uses for this, but you can guarantee that this will tech will saturate the market so badly if it takes off that people will begin automatically ignoring it in record time. Unless of course marketers resort to scare tactics like the Jaws ad in Back To The Future II...but they'd never do that....


  • Super color scheme, I like it! Keep up the good work. Thanks for sharing this wonderful site with us.

    By Anonymous Anonymous, at 5/17/2006 10:49 PM  

  • Very pretty design! Keep up the good work. Thanks.

    By Anonymous Anonymous, at 5/17/2006 11:17 PM  

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